Witt Law — Website Rebuild & SEO Overhaul
A modern rebuild with crawlable pillar/child architecture, full technical SEO, and a 301 map to preserve link equity.
The existing site was out of date and built on poor SEO practices — notably, practice-area content was hidden behind JavaScript anchor tabs rather than living on real, crawlable URLs.
A complete modern rebuild plus a full SEO audit and architecture. I restructured the site into crawlable pillar pages and nested service child pages (the key SEO fix), built a reusable component library and centralized content/data layer, and implemented full technical SEO: per-page metadata, JSON-LD schema (LegalService, Person, FAQPage, BreadcrumbList, and more), a 301 redirect map to preserve link equity, sitemap/robots, and Core Web Vitals targets. The plan sequenced builds around winnable keyword lanes (estate planning, real estate, family law) and ran an ethics-compliant Google-review generation program and Google Business Profile optimization alongside.
A fast, accessible, properly structured site engineered to rank on high-intent local queries while preserving existing SEO equity.
Next.js (App Router), TypeScript, Tailwind, with next/image and next/font, GA4 + Search Console, and structured JSON-LD throughout.